Retrieve binary data from database and displaying in asp.net control

Hi,
   I am storing Microsoft word document as varbinary(Max) on sql server 2005 db. I want to take the binary data (contents) from the database and display on the aspx page in asp.net label or other asp.net controls.
    I am able to retrieve the data as Memory Stream object and bind to response object as below. But i don't want to open this content in word doc or in a seperate browser window. I want to retrieve the data and display in a asp.net control. Can you guys give a clue how to do this?...Thanks in advance
                Response.Clear();
                Response.ClearContent();
                Response.ClearHeaders();
                Response.ContentType = FileDownloaded.Content_Type;
                Response.BinaryWrite(FileDownloaded.Ms.ToArray());
                Response.AddHeader("Content-Disposition", "attachment; filename=" + FileDownloaded.File_Username);
                Response.End();