Insert image from SQL database into email using CFMAIL

Hello experts!
Please help.
I  need to send an automatic email from the cf page and this email is populated from database.
Seems easy, however i have trouble to insert image into the  body of the email because it is stored as image type in the SQL 2005 database.
Here is a code.
<cfquery name=qName datasource=#dsn#>
SELECT     EMAIL_id,  SUBJECT, BODY, TO_WHOM, CC_WHOM, BCC_WHOM,  IS_FROM
FROM         EMAILCUSTOM
WHERE  EMAIL_ID=#url.bid#
</cfquery>
<cfmail
subject="#qName.subject#"
 from="#qName.is_from#"
 to="#qName.to_whom#"  >

<!---here is an image #qName.body#--->

This is an automatic message. Thank you.
</cfmail>
How  can i put an image into email and not on the page? (i tried <cfcontent type="image/gif" variable="#qName.body#"> and image displayed on the page)

thank you