I'm a big PC support person, total mac n00b. I'm starting it from the icon bar or bouncy bar or whatever that's called, as well as double-clicking documents. I get the "Setup Assistant" asking me whether I want to participate in Customer Experience Improvement Program. I say no (is this a "wrong answer" ?). Then I click Continue at the bottom (go back being the only other choice other than the 3 upper-right buttons X,-,+). Then I have 2 big buttons for Learn More and Register, with Go Back and Finish at the bottom. I click on Finish.
If I click on FINISH, it opens up Auto Updater. If there are updates, they are downloaded and installed. If there are none it says so. Either way, there is nothing after AutoUpdate. Word simply does not run.
Now i know what you're thinking, this is Microsoft's sly sneaky way of gently guiding the user to registering the program and/or activating it. OK so going with that perception, I click on REGISTER. All that happens after that is I get a webpage. http://microsoft.order-1.com/macofficeproductregistration/
I haven't tried filling it out, and since I haven't gotten permission to do so on the computer in question, I'm simply not going to go that route. And frankly, after nearly TWENTY YEARS OF SUPPORTING PCs I would be very VERY surprised if Microsoft was being so passive-agressive just in this particular version of Office and not 97, 2000, 2002, 2003, or 2007.
I'm hoping someone here has actually heard if this issue, but I'm welcome to educated guesses.