file Not found error on MasterPage SharePoint 2010

Whenever i changing the site logo url from the default one _layouts/images/siteicon.jpg to _Layouts/images/customlogo.bmp

It shows the image clearly  in the designer but when the masterpage is approved and applied we get and error file not found
 

whenever I deply images to 14 hive structure images folder, it shows up in the desginer but when the master page is applied , it says file not found error,

very curious to know the reason, reason never found before.....
chandang09Asked:
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Piotr StrycharzSoftware/web developerCommented:
I would check 'customlogo.bmp' permissions. You should ensure that it inherits permissions from its parent folder. If everything looks fine - save the file as gif, png or jpg and try again.
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chandang09Author Commented:
the image file what ever may be the extensions resides on the File System in the 14 hive structure Images folder.......
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Piotr StrycharzSoftware/web developerCommented:
That is what I am talking about - please check NTFS permissions on this file (...\TEMPLATE\Images\customlogo.bmp).
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