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Social media case studies for luxury brands (ROI)

Hi, after following the emmy-winning Old Spice social media campaign, I was wondering if anyone knows where I can find case studies of any successful (in terms of ROI) social media campaigns for luxury brands. For example private jets, high-end jewelery, fine art, yachts, etc.

Ideally I would like to find an agency that has executed a social media campaign for a luxury brand, which resulted in increase of sales.

Thank you
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Here is a nice compilation of some success stories:

You will need to look at the principles behind each of these successes:
darkbluegrAuthor Commented:
well thanks for the feedback, but nothing about luxury/exclusive brands there.
Geoff KenyonCommented:
Chris Brogan has an extensive list of case studies that you may find helpful: http://www.delicious.com/chrisbrogan/casestudy
darkbluegrAuthor Commented:

I ended up searching around a bit more, and found a luxury institute in nyc that also deals with Social media: http://www.wbresearch.com/luxuryinteractive/
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