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Social media case studies for luxury brands (ROI)

Posted on 2010-08-24
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Hi, after following the emmy-winning Old Spice social media campaign, I was wondering if anyone knows where I can find case studies of any successful (in terms of ROI) social media campaigns for luxury brands. For example private jets, high-end jewelery, fine art, yachts, etc.

Ideally I would like to find an agency that has executed a social media campaign for a luxury brand, which resulted in increase of sales.

Thank you
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Question by:darkbluegr
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by:anushahanna
ID: 33517863
Here is a nice compilation of some success stories:
http://www.slideshare.net/kholzapfel/social-media-success-stories

You will need to look at the principles behind each of these successes:
http://thenextweb.com/2008/09/18/4-examples-of-successful-social-media-campaigns-by-buddymedias-michael-lazerow/
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by:darkbluegr
ID: 33518787
well thanks for the feedback, but nothing about luxury/exclusive brands there.
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by:Geoff Kenyon
ID: 33524537
Chris Brogan has an extensive list of case studies that you may find helpful: http://www.delicious.com/chrisbrogan/casestudy
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darkbluegr earned 0 total points
ID: 33549256
Thanks.

I ended up searching around a bit more, and found a luxury institute in nyc that also deals with Social media: http://www.wbresearch.com/luxuryinteractive/
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