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Expandable Flash Ad Banner

Posted on 2010-09-03
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Last Modified: 2012-05-10
Hello,

I know there have been posts on this topic, but I can't seem to find something that explains things clear and detailed enough for my purposes, so I apologize in advance for posting this topic again.

We have to submit a SWF file to an ad serving agency for our ad to be placed on various websites.  We want it to start at 350x300px, and expand to the left to 500x300px.  

The image that is in the first original 350x300 size is different than what is in the 500x300 size, so it needs to be able to change the content, not just expand the size.  I assume that the two contents can be in different keyframes or scenes.

Does anyone know how to code this within Flash?  We will NOT have access to the websites where the ads are being served, so we can't put any javascript in the header or anything like that.

I am working with a Flash animator who has no idea about coding, and I have no idea about Flash.  So we would need very detailed instructions, if you please.

An example of what we want to do is here:  http://cdn.eyewonder.com/100125/adWdrDemos/54309075/54309075_2508228_78958_Demo.html

Thank you!
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Question by:smfmetro10
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by:truromeo4juliet
ID: 33603673
Who is the adserving company? They should've given you more detailed specifications, as the general consensus is to use embedded code in the flash file to manipulate the HTML it's embedded into through javascript... Knowing the adserving company will help quite a bit as to knowing what route you should take.
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by:smfmetro10
ID: 33603813
Hi there,
The adsorbing company is KaseMedia. I called them for help, and they had no clue!  I noticed several other agencies have detailed instructions online, but KaseMedia doesn't. Unfortunately I don't have the authority to change agencies, either.
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by:truromeo4juliet
ID: 33604136
KaseMedia's website has almost zilch for information on it ... just my opinion that it seems a bit of a sham. I would ask KaseMedia how they direct the websites to host their banners ... advertising companies always have some feedback on the sites they host - they want specific placement and codes in the HTML so they can make their ads as flashy as possible ... This information should be commonplace amongst adserving companies. Perhaps they might be able to tell you if other clients have been able to accomplish your same result
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by:smfmetro10
ID: 33609294
Thanks truromeo4juliet.  I spoke with them twice last week and they said they would try to contact someone who might know, but were in general actually pretty clueless.  I plan to call them Tuesday morning again after the holiday.  If anyone else has any ideas on what I might be able to do, I'd be grateful.  I did try a <param name="wmode" value="transparent" /> in the HTML code for the embedded swf, and a negative left margin, so it lays over the top of the content on the HTML page with a transparency, and then expands to the left over the top of it.  But I'm not sure if that will work with ad serving software.
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smfmetro10 earned 0 total points
ID: 33658190
Turns out KaseMedia is the ad buying company, who finally in turn put me in touch with MediaMind, who gave me instructions.  I'm still having some issues, but I will post those under a separate topic.

Thanks for all your help!
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