WEBSITE

joomla i think is the best approach, i find it easier than word press, themes i create in artisteer, i am based in south africa and am a host so i cant really comment on hostgator, havent had any relations but with regards to seo do your own research, there are many tutorials out there to help you along rather than getting someone else to do it....... for ecommerce just use the virtuemart plugin for joomla

Thanks

I made a website for a similar academic book. I used Joomla and I converted the book to e-book format for use in readers like the Sony e-book reader and Amazon's Kindle. You can place your book on many e-book websites which will sell it for you less a commission. Remeber if you do your own website you will have to pay a commission to PayPal, Credit Card company etc. Have a look at the website below and get back if you want to discuss it further.

http://www.riskscienceblood.com/

The Book is for the main stream public.  Very commercially focused.  I have a background in main stream strategy, marketing and advertising.

Thanks for the informative overview.

1. Does Expressionengine host on their server or you select your own.
2. Are Artister templates able to be used on Expressionengine.
3. Notice their eCoomerce does PayPal does it also do other credit cards or only through PayPal.

Any tips on SEO consultant work.

Wayne

Hi,

1: both, your hosting provider or they offer this http://www.enginehosting.com/
2: yes
3: Simple Commerce module use only Paypal
http://expressionengine.com/user_guide//modules/simple_commerce/index.html


EE User guide:http://expressionengine.com/user_guide/

Useful site: http://devot-ee.com/

EE Showcase: http://show-ee.com/ 

website
Start with Wordpress because it's easy and there are tons of readymade templates that you can customize to suit your needs.

Hosting
I had problems with Hostgator so I would not recommend them

SEO/SEM I think EE doesn't allow advertising so I will not be recommending anyone

All i can say is make sure that your SEO person knows something about your subject and don't forget to use LinkedIn’s medical/health related groups to promote your book. Linked in promotion worked well for a friend of mine who was promoting his latest Oracle book.

Launch a simple website before you start marketing, create a contact form and offer to notify your visitors when the book is ready, setup Facebook pages and groups or join existing "medical" groups and join the conversation.

Try to avoid pdf publishing if you can because it will end up on the net for free.

Selling on your site might not be feasible because you are not a publisher so the setup and on-going charges might not be worth the effort. Find a good publishing company that can put your book into major online/offline stores – yes they will take a big cut but think about the number of potential sales, your names will be promoted and any future publications will be easier to launch/promote.

I think you would be safe to list your recommendations for SEO's with EE.  Especially when asked as a question.

Otherwise saying WordPress would be classed as brand promotion.

Hosting for WordPress who would you recommend.

Great information thanks.

Check this:
http://expressionengine.com/blog/entry/seo_meta_tags/
http://expressionengine.com/blog/article_list/category/search_engine_optimization/

A lot of user use this with EE
http://leevigraham.com/cms-customisation/expressionengine/lg-better-meta/

I'm not a SEO expert but to my experience EE give good SEO results.

I am with ThePlanet at the moment (dedicated server).
Also it is very important where you host your website. If you host it in the UK a big percentage of your visitors will come from there, same thing with US, Australia etc. If you are looking to host it in the UK then try unitedhosting.co.uk (had some sites there for 7 years without any problems - very good support too)
US hosting: try MediaTemple or BlueHost

I would be hosting in the USA as the primary market.  Is there a way of doing linked hosting eg: have the same site hosted in USA, UK and Australia off the same URL.  So the ranking are high in each country under Google but centralised under one URL.