Currently writing a book on Health with a couple of PhD's. Sales worldwide with primary focus on USA, UK and Australia. Wish to get the site up well before publishing so it starts to get some ranking with Google and awareness for around 6 to 12 months prior to book release. We will also being doing lectures on the book and will have further information and links on the website. At first we will use the website for promotion and not selling. In a couple of months after launch we may look at eCommerce sales on the site.
Interested in best approach. Below are my current thoughts and seek best of breed approach.
Currently I was looking at WordPress, Joomla or Volusion (eCommerce) as options.
Currently looking at HostGator or Volusion
Looking at effect SEO/SEM for the website. Have worked with many SEO's before. Seeking high quality single consultant.