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update table set column = REPLACE(column,'&lt;BR&gt;','\r\<wbr />n') where &lt;your criteria&gt;
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update table set column = REPLACE(column,'<BR>','\r\n') where <your criteria>

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that didnt work! &nbsp;<br />
<br />
we ended up with &quot;HELLO\r\nTEXT&quot; instead of &quot;HELLO&lt;BR&gt;TEXT&quot;<br />
<br />
we are looking for <br />
<br />
&quot;HELLO<br />
TEXT&quot;
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that didnt work!  

we ended up with "HELLO\r\nTEXT" instead of "HELLO<BR>TEXT"

we are looking for

"HELLO
TEXT"

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<div class="content wysiwyg-content">
SQL update statement to replace txt string with a non-printable line-break character<br />
we would like to update all '&lt;BR&gt;' entries in a field with a non-printable line-break character<br />
<br />
thank you.
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SQL update statement to replace txt string with a non-printable line-break character
we would like to update all '<BR>' entries in a field with a non-printable line-break character

thank you.

SQL update statement to replace txt string with a non-printable line-break character

Microsoft SQL Server is a suite of relational database management system (RDBMS) products providing multi-user database access functionality.SQL Server is available in multiple versions, typically identified by release year, and versions are subdivided into editions to distinguish between product functionality. Component services include integration (SSIS), reporting (SSRS), analysis (SSAS), data quality, master data, T-SQL and performance tuning.