How to Market Yourself as an IT Consultant
Posted on 2010-09-23
After 10+ years of working in the IT business doing System Admin jobs, Help Desk, Network Admin jobs, IT security, military IT, etc, I am doing consulting.
I have worked as a field tech at a managed services company and I do the occasional residential IT work for friends, family and sometimes people I meet or are referred to.
I am not much of a sales/marketing type and I am a bit stuck on how to build a customer base. I would like to target small/medium sized businesses but wouldn't mind doing residential customers either.
I have a website, a few servers, experience in Kaseya, connectwise, zenith, etc so I think I'm good infrastructure-wise but I'm not sure what else to do. I've created fliers and posted them on mail boxes and bulletin boards. I've used google adwords to advertise the website and that got a few customers but it gets pricey. I've also done facebook advertising and I have a business facebook page as well.
What else is there to do? I was thinking about going door to door but I really hate sales and most small businesses have no solicitor signs on their doors anyway.
Any help is appreciated.