I am working with a client on their webmaster tools and Analytics, which was set up for them by someone else.
Within their Webmaster Tools the prefered domain is set up to be www.exmaple.com
and they have verified that they own example.com URL as well.
Yet in the Analytics set up it appears http://example.com
is being used. I do not have edit user status so I cannot double check what the actual web address is either www. or without the www.
So if I do any offsite seo should I use in any back links, anchor text http://example.com
Or is it that it makes no difference?