beginner C - malloc / free / valgrind. Help please

Can someone give me a hint why valgrind says I'm loosing memory:

==28478== 56 bytes in 7 blocks are definitely lost in loss record 1 of 1
==28478==    at 0x4006F3D: malloc (vg_replace_malloc.c:207)
==28478==    by 0x8048443: insert (part1.c:21)
==28478==    by 0x80484C2: main (part1.c:38)

I know normally you wouldn't have a separate loop just for free() but its an assignment so not my rules! I have equal numbers of malloc & free, so I cant work out where I am going wrong.
Thanks !

 

#include <stdio.h>
#include <stdlib.h>

/* these arrays are just used to give the parameters to 'insert',
   to create the 'people' array */
#define HOW_MANY 7
char *names[HOW_MANY]= {"Simon", "Suzie", "Alfred", "Chip", "John", "Tim", "Harriet"};
int ages[HOW_MANY]= {22, 24, 106, 6, 18, 32, 24};
static int nextfreeplace = 0;

/* declare your struct for a person here */
typedef struct person {
  char *peopleName;
	int age;
	 }Human;

static void insert (Human *people[], char *name, int age) 
{ 
  people[nextfreeplace] = (Human *)malloc (sizeof(Human));

/* put name and age into the next free place in the array parameter here */	
	people[nextfreeplace]->peopleName = name; 
	people[nextfreeplace]->age = age;
	nextfreeplace ++;  
}

int main(int argc, char **argv) {

  /* declare the people array here */
  Human *people[HOW_MANY];

  int count = 0; 
  for (count = 0; count < HOW_MANY; count ++) {
   insert (people, names[count], ages[count]);	  
   }	 

  /* print the people array here*/
  int index = 0;
	for (index = 0; index < HOW_MANY; index ++)
	{printf("\nPerson number %d is called %s and is %d years old", index, people[index]->peopleName, people[index]->age);  }

int index3 = 0;
for (index3 = 0; index < HOW_MANY; index ++) 
{
free(people[index3]);
}

return 0;
}

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