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In Google Adwords how do I track affiliate sales?

Posted on 2010-11-10
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I'm setting up Google Adwords campaigns and need to figure out how to track sales/commissions made on someone else's website.  How would I do that?
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Question by:Mikee17
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hbear earned 500 total points
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AdWords will not give you information about what a user does after they leave your site unless you can convince the other website owner(s) to allow you to place your AdWords conversion tracking code on their site on the page with the sales confirmation.

Even if you are able to get your code on their site, using the default conversion code tag, Google will only report back the number of times someone reached that page after coming to yours first.

If the value to you for someone going through with the sale is the same for every transaction, then having just the count would suffice.

If, however, the value of the conversion depends on the total sale amount, you will need to do a bit of extra work with the code that the webmaster of the other site places on their conversion page.

Here are a couple of resources to get you going:

To set up conversion tracking (most commonly done on someone's own site):
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=115794

Additional information about tracking conversions at a "3rd party site."
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=106310

This provides information about using a variable name (information you will need from the other site's webmaster) to return the total sale value to the AdWords statistics:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&lev=+answer&cbid=-6egq69lqgw5j&answer=6343&src=cb

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