JQuery UI Ajax Dialog Box, Is it posisble for new content to load within the dialog box ?

What I mean by this is :  once the dialog box has opened and a link is clicked within box it will bring the content into the full page rather than been contained within the dialog box.

You can see a working example here.. if you click "giftwrap this item" the dialog box pops up. If you then click add to cart within the dialog the whole page refreshes.

http://pa.creatico1.co.uk/pp/Capri/Nubuck_Olive_240.html

The code I am using is below is it possible for it to refresh within the dialog?


           <a class="ajax" href="http://pa.creatico1.co.uk/products1.asp?category=GiftWrap&product={partno}"> gift wrap this album?</a>              
           

 <script type="text/javascript">
    $(function (){
        $('a.ajax').click(function() {
            var url = this.href;
            var dialog = $('<div style="display:hidden"></div>').appendTo('body');
                       
            // load remote content
            dialog.load(

                url,  
                {},
                function (responseText, textStatus, XMLHttpRequest) {
                    dialog.dialog({width:950, height:800});
                }
            );
            //prevent the browser to follow the link
            return false;
        });
    });
    </script>