Having trouble escaping variables in javascript

I have the below javascript snippet: #url.typ# and #url.dept# are coldfusion variable on my site.  Some of the variables have an apostrophe in them, ex. men's   Can I escape them inside this snippet somehow?

<script type='text/javascript'>
product.Catalog.init({
    filters: {
        category: ['#url.typ#'],
        department: ['#url.dept#']
    },
    maxFacetOptions: 10
});
</script>

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