General Data Mining Question

I am looking for some general guidance on how to develop a solution that is similar to a Market Basket analysis.  I understand the question a Market Basket Analsis answers is....if a person bought product X they were also likely to buy product Y and/or Z.  What I am trying to do is provide alternatives to product X.  So, if a person inputs that they want to buy product X, the solution would provide alternative products based on similar product attributes.  Is this something that a data mininig algorithm would solve(Market Basket Analyis or Association) or is this something that can be handled outside of any data mining product (I am looking for the easiest approach).

Currently I have the MS SQL Server 2008 product suite so I would like to develop such a solution using this toolset but would interested in hearing of any similar solutions built on other products.
d1cjm1exAsked:
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Goodangel MatopeSoftware ArchitectCommented:
I think such a problem can be solved more easily by categorizing products into categories that either depict their function (for example running shoes, lawn mowers) which is a broad functional category, then have a more specific sub-category (for example, electric, gasoline and diesel for lawn mowers)

what this means is that when someone inputs that they want to buy a particular electric lawn mower, you can bring up other electric lawn mowers by searching for all other products within that same sub-category as immediate alternatives, and bring up other lawn mowers (not necessarily electric) by bringing up products in the same functional category.

I hope I am making as much sense to you as I am making to myself :-)
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d1cjm1exAuthor Commented:
I probably needed to provide greater details into my problem in order to get a solution that would have met my needs.
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