Link to home
Create AccountLog in
Avatar of Jason Thompson
Jason ThompsonFlag for United States of America

asked on

Opinion of CD-ROMs @ Trade Shows

I work with a company that for years has been producing a CD-ROM full of collateral material like white papers, product data sheets, and the occasional Flash demo.  They market to a very tech-savvy audience, and this is distributed primarily at trade shows.

Now, being 2011, it’s almost a guarantee that everyone in this target audience is connected to the internet almost 24/7.  Are physical CDs useful at all anymore?  It seems to me we’re putting a whole lot of effort and resources into producing something that will be outdated as soon as it is published.

On the other hand, it's fairly useful to have the customer walk away with *something*.  But is a CD-ROM full of material the best solution?  Is there a better way to ensure we deliver updated digital content?  Do you think an email, or series of emails, would work better?  Any other ideas?

Thanks!
ASKER CERTIFIED SOLUTION
Avatar of dhsindy
dhsindy
Flag of United States of America image

Link to home
membership
Create an account to see this answer
Signing up is free. No credit card required.
Create Account
SOLUTION
Link to home
membership
Create an account to see this answer
Signing up is free. No credit card required.
Create Account
SOLUTION
Link to home
membership
Create an account to see this answer
Signing up is free. No credit card required.
Create Account
SOLUTION
Avatar of Enabbar Ocap
Enabbar Ocap
Flag of Italy image

Link to home
membership
Create an account to see this answer
Signing up is free. No credit card required.
Create Account
Avatar of Jason Thompson

ASKER

Good answers all.  I like the 2D bar codes idea.  I gave it a try, and it looks like even my crappy phone supports it.

I also like the idea of Flash drives, but at ~$5 a pop, CDs are still a cheaper bulk solution.  However, maybe it'd be a good compromise to have a 'collateral station', where people can bring their own USB drives (or get one provided by the company) and load up on PDFs and other demos?

Happy Holidays!
You need IT savvy people manning the collateral station who are aware of how to make sure trojans from punters 'sticks don't find their way onto your system.  

Thinking further, one compelling advantage a CD/DVD has over 'sticks is that it is easy to prove that you were dishing out media that was malware-free.  Trouble with 'sticks in this situation is that punter takes 'stick from your stand, puts it into his/her malware-laden laptop and unwittingly infects the 'stick.  Then he takes the 'stick, tells his boss to have a look at what's on it (product-wise) and infects his bosses pc.  There's a pretty feasible possibility you may lose a customer over allegedly infecting the boss's pc.

Thank you for the poinx and a happy Christmas to all.
"You need IT savvy people manning the collateral station who are aware of how to make sure trojans from punters 'sticks don't find their way onto your system.  "

Very good point.  Scratch that one.  CDs are looking better all the time.

Cheers!