Is there a way to display BCM in OWA - Exchange 2010?

Other than the user syncing the BCM data to a contact folder in their profile, can you natively access BCM in OWA 2010?  

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dave4dlConnect With a Mentor Commented:
Sorry, better link here:

It says "To do this, you must turn on Business Contact Synchronization"
jackportAuthor Commented:
Same conclusion I came to myself, was hoping for a better way than syncronizing with the outlook profile.  IE native integration within OWA tat took you right to your BCM data.
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