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Email list marketing provider recommendation

Posted on 2011-02-18
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Last Modified: 2012-06-21
I'm looking for a good email list marketing provider for our email list of about 3,000 addresses.  The addresses need to be segmented into about 11 different groups.

I've looked at ConstantContact.com but the user interface is clunky.  There's no way to save custom templates and the default is to send to the entire list which I don't see us ever wanting to do.  There's no confirmation screen telling you which group you're sending to before you send out the email, either.  I'll be training at least 3 non-techy people in our office to send emails, so the interface needs to be easy to use.

On the positive side, I like the way Constant Contact handles the group signup, directing users to their profile page if they're already signed up for a group.

I also looked at Mailchimp.com.  The sender interface is very easy and has a confirmation prompt before you send out the email.  It's also possible to save custom templates.

But if someone is already signed up for list 'A' and tries to sign up for list 'B' on a website, they'll receive an 'Already signed up for the list' error message.

Anyone using an email list provider that is both easy to use to send emails and handles multiple group signups better than mailchimp?

Thanks in advance for any help,

Steve
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Question by:stkoontz
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10 Comments
 
LVL 7

Expert Comment

by:twol
ID: 34930822
look at aweber.com
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Author Comment

by:stkoontz
ID: 34932647
Have you been using aweber with multiple groups under one list?
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Expert Comment

by:WhillyBermudez
ID: 34945485
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LVL 2

Author Comment

by:stkoontz
ID: 34945585
Have you been using marketingbywb with multiple groups under one list?
0
 
LVL 2

Author Comment

by:stkoontz
ID: 34945631
Your link redirects to your own marketing website.  Not cool.

Steve
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LVL 7

Expert Comment

by:twol
ID: 34945765
In answer to your question, You can define segments of your list using criteria. It just depends on if the critiria you need is available in the captured data.
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Accepted Solution

by:
stkoontz earned 0 total points
ID: 35059656
Aweb didn't fit what I was looking for.  I ended up going with mailchimp.

Thanks,

Steve
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Author Closing Comment

by:stkoontz
ID: 35115325
Aweber didn't fit the criteria I was looking for in an email marketing solution.
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Expert Comment

by:twol
ID: 35125105
Curious...
What did you like about mailchimp that aweber did not offer?
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Author Comment

by:stkoontz
ID: 35127790
The main reason was that I found mailchimp easier to use to send emails.  There will be several different people in our office who will be using the system who aren't very technical.  

To break that down a bit:  When sending through Aweber, the default was to send to everyone on the email list making it too easy for a user to send to everyone.  Since we're heavily segmenting our lists, it would be very bad to have an accidental email go out to everyone. With mailchimp, choosing a group at the beginning of the email process is very straightforward.

In Aweber, there was also no confirmation as to which group was chosen at the end of the sending process before the email was sent.  With mailchimp, there's a final option to view a list of the addresses that the email is going to.

Overall, the sending process in mailchimp will be easier for our office staff to use than aweber's.

The problem with the mailchimp signup process I mentioned initially, I solved with a custom form using their API.

Steve
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