We have a website that is currently ranked no.1 in Google for major search terms and we generate 3000 visitors a day. However, it has been very difficult to increase the visitors beyond this. We are currently using Facebook, Twitter and have linked ourselves to hundreds of directories. We are also a free language learning site and the top in our category.
We are now interesting in submitting articles written by our language teachers to help generate traffic. This is something we haven't done - i.e. using blogs or writing articles so we know very little about this. The questions we have are:
1) What are the best places to submit articles (we are prepared to pay for any marketing opportunities too)
2) What are the techniques we need to consider?
3) Are there any article submission tools that are highly recommended - we have reviewed a few but they seem to be better at marketing themselves than proving they are value for money!
We have over 50 teachers at our centre willing to write articles for free to help promote our site and associated Tuition Centre (another website) so we have all the resources to generate lots of traffic this way - we just need to know where to start so we don't waste our energies.
We have never used wordpress or other blogs so any advice on this is much appreciated. We also aren't making any use of Twitter although we are getting lots of followers so presumably can send twitter messages when we release new articles