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How to improve SEO?

Hi, using vs2008, asp.net 3.5
On our web site user can search for physicians with name, location, department....
I know that displaying each physician with its own url and web page and display his/her name first in the browser title would help.  Is there anything else i can do to increase SEO for our physicians?  thanks.
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lapucca
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lapucca
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Darren SharplesSystems SpecialistCommented:
so the main search terms are the physicians names?

if so, you will want there names in the meta keywords, meta titles etc. make sure the names are the first thing typed on their respective page in big bold letters (like a title heading) and not as an image but text that can be read by google.  Also but their names in the naming convention of the url and mention their name a few times on the page (first line would be good too of the first paragraph)
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Darren SharplesSystems SpecialistCommented:
put a pic of the physician on the page as well (tagged with their name).  Also link to their pages in the site map and other places on your site with their names as the anchor text
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lapuccaAuthor Commented:
Hi, thank you for these wonderful tips.  User can search by First, last name, Gender, Department(like dermatology, ontology....), language.  Do I add in department name if user search for certain type of doctor too?  
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Darren SharplesSystems SpecialistCommented:
are they searching within the website or on google? if they are searching from within the website then yes.  otherwise, searching "dermatology department doctor" in google wont cut it.  you will probably need to seo the name of the hospital too in the hope that users will search similar things to "dermatology doctor xxxxxx hospital" or similar.

Can i see this website?
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lapuccaAuthor Commented:
I'm writing the search against our sql database. The search now is only a textbox with a GO button.  I can direct you to the web site but it's nothing like what I'm going to develop.   So, in this case, how can I improve the SEO?  Thanks.
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lapuccaAuthor Commented:
So, should I put in the browser tilte something like, Oncology - Firtname LastName-ourTitle to help with SEO?  thank you.
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Darren SharplesSystems SpecialistCommented:
If you are only looking to make your site searchable from within your site (people who are already at your site will then search for physicians) then this is completly different to SEO.  SEO is search engine optimisation which is basically making your website optimized for search engines like google to have the best change of getting a prominant position within the search results.  

It will do no harm naming your browser titles complete either way but if you do want to optimize for search engine searches then put your primary search words first (dr, firstname, surname, specialty).

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lapuccaAuthor Commented:
I need to improve SEO in the sense of the internet search results.  Thank ;you.
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