Solved

Google Adwords & Brands

Posted on 2011-03-03
4
268 Views
Last Modified: 2012-05-11
I am going to start Adwords campaign for my client's online shopping store. Can we use others brand name based keywords. I heard that other's brand names can not be used in adwords keywords list.

For instance, the brand is ABC and which is not my brand. It is a product or services that a company provides. And I make a keyword "ABC Discount Vouchers", does google allow this?
0
Comment
Question by:webmasterseo
  • 2
4 Comments
 
LVL 9

Expert Comment

by:McOz
ID: 35035940
Check out their Google's adwords trademark and competition policy here:
http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=28426&guide=28423&page=guide.cs
0
 
LVL 4

Expert Comment

by:kuzmanovicb
ID: 35037160
Yes, You can set keyword to ABC Discount Vouchers, but You cant say that you are the ABC.

Best Regards
0
 
LVL 31

Expert Comment

by:gwkg
ID: 35044892
In Binder v. Disability Group, Inc., Case No. CV 07—2760-GHK (C.D. Cal.), plaintiffs Harry and Charles Binder, of the law firm Binder & Binder, owns several federal trademark registrations for the name of their law firm Binder & Binder.  The defendant Disability Group, Inc., who is a direct competitor of Binder & Binder, used the keywords “Binder & Binder” in its Google keyword advertisement campaigns and the trademarked terms “Binder & Binder” as a headline in its Google keyword Adwords’ ads in order to re-direct traffice to Disability Group, Inc.’s website.

The U.S. District Court for the Central District of California found defendant Disability Group, Inc. liable for keyword trademark infringement, false advertising, and unfair competition, and provided treble damages in view of the willful infringement.

http://docs.justia.com/cases/federal/district-courts/california/cacdce/2:2007cv02760/387682/200/
0
 
LVL 31

Accepted Solution

by:
gwkg earned 500 total points
ID: 35044901
Google allows you to bid on trademarks... you just have to be careful with your ad copy.
0

Featured Post

Space-Age Communications Transitions to DevOps

ViaSat, a global provider of satellite and wireless communications, securely connects businesses, governments, and organizations to the Internet. Learn how ViaSat’s Network Solutions Engineer, drove the transition from a traditional network support to a DevOps-centric model.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

In this blog, I will share you some basic tips for content marketing and to rank your website on Google.
Does your audience prefer people in photos or no people? How can you best highlight what you’re selling? What are your competitors doing, and what can you do that is different and unique from them?  Continue reading to learn how to make your images …
This tutorial walks through the best practices in adding a local business to Google Maps including how to properly search for duplicates, marker placement, and inputing business details. Login to your Google Account, then search for "Google Mapmaker…
Learn how to create flexible layouts using relative units in CSS.  New relative units added in CSS3 include vw(viewports width), vh(viewports height), vmin(minimum of viewports height and width), and vmax (maximum of viewports height and width).

860 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question