Our company has a very old website that is very outdated on has never been optimized for search engines. Furthermore, the content and the images are not able to demonstrate our services and our capabilities. Moreover, we have no social media in place ( i.e Facebook./ twitter ) . We are one of the major players in the industry both locally and nationally.
My goal was to get management approval to allocate funds for a website development which is rich in content and demonstrate our services.
Recently, ReachLocal a company who provides online marketing has pitched our management for using their services. Reachlocal is suggesting that we sue a Cast page which is a page provided by them that links to our social media as well. They will also provide us with a dedicated rep that would write keep our social media up-to-date and write articles an blogs to help us rack better in google. They
I for one am not very comfortable with this approach because this still leaves us a very bad webpage as they will not do anything to our website and want to point all their efforts towards a cast page which may be linked social media and our website.
They want $1800 a month and since we have two office they recommend that we would have two cast pages which means 2 x $1800. They also want a six month contract. They think we should separate each office social media which does not make sense to me. They seem to do a good job in selling their product to none technical users as my management is mostly convinced that they will make a lot more $$ using their services.
Please let me know what you think .