Search Engine Optimization and Marketing

I'm wondering what the best ways are to optimize web sites to achieve higher ranks in search engines.  Of course this is something everyone wants but I want to make sure I am doing everything I can and correctly.

I need to know how to optimize sites that are simple html, some flash sites, and wordpress 3.1 sites for proper optimization to google and other search engines.  I've create a google login and submitted the sites, but that is about it.  From what I understand i need to add tags of some sort within pages on the sites themselves and wordpress may be an entirely different process.

Thanks for any help you may offer.  Anything pretty much goes here and I just need to know the most recommended way to go about doing such.

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goblue1Asked:
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gwkgConnect With a Mentor Commented:
Keyword in title and good meta description to get people to click once you get ranked.  

Make sure your pages link to each other with your keyword, in a way that looks natural to your visitors.

Get as many links as you can from the best sites you can.

This is a good SEO plugin for Wordpress: http://yoast.com/wordpress/seo/
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gwkgCommented:
Oh and add plenty of unique content to your site.  A big site outranks a small site, everything else being equal.  
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Geoff KenyonConnect With a Mentor Commented:
gwkg's advice is right on but you can't expect improvement overnight (in most cases); SEO is a long term effort.

I gave a presentation a while back on WordPress SEO; I have posted the slides as well as a lot of links to SEO resources here: http://www.distilled.co.uk/blog/wordpress-seo-presentation-seattle-meetup/

-Geoff
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