Ajax extension for each row on gridview

I'm trying to use the animation extension from ajax to populate with data from a selected row in my gridview. Using the code below which I found on the web, it works fine  when  I select a control that is not part of the gridview. i.e

 <asp:LinkButton ID="lnkBtnColHelp" runat="server" Text="Click Here" OnClientClick="return false;" />

If I create a column with a button in my gridview and choose the targetcontrolID to be the button, the animation extension does not recognise the control.

Ideally I wouldn't even like to have a button, i would like to select anywhere on the row and then populate the animation with any cell in that row.

Any help would be appreciated.

<asp:AnimationExtender ID="AnimationExtender1" runat="server" TargetControlID="lnkBtnColHelp">
            <Animations>
                <OnClick>
                    <Sequence>
                        <EnableAction Enabled="false"></EnableAction>
 
                        <StyleAction AnimationTarget="moveMe" Attribute="display" Value="block"/>
                        <Parallel AnimationTarget="moveMe" Duration=".5" Fps="30">
                            <Move Horizontal="0" Vertical="0"></Move>
                            <FadeIn Duration=".5"/>
                        </Parallel>
                        <Parallel AnimationTarget="moveMe" Duration=".5">
                             <Color PropertyKey="color" StartValue="#666666" EndValue="#FF0000" />
                            <Color PropertyKey="borderColor" StartValue="#666666" EndValue="#FF0000" />
                        </Parallel>
                    </Sequence>
                </OnClick>
            </Animations>
       
        </asp:AnimationExtender>
       
        <asp:AnimationExtender ID="AnimationExtender2" runat="server" TargetControlID="lnkBtnCloseColHelp">
       
            <Animations>
                <OnClick>
                    <Sequence AnimationTarget="moveMe">
                        <Parallel AnimationTarget="moveMe" Duration=".7" Fps="20">
                            <Move Horizontal="0" Vertical="0"></Move>
                            <Scale ScaleFactor="0.05" FontUnit="px" />
                            <Color PropertyKey="color" StartValue="#FF0000" EndValue="#666666" />
                            <Color PropertyKey="borderColor" StartValue="#FF0000" EndValue="#666666" />
                            <FadeOut />
                        </Parallel>
                        <StyleAction Attribute="display" Value="none"/>
                        <StyleAction Attribute="height" Value=""/>
                        <StyleAction Attribute="width" Value="400px"/>
                        <StyleAction Attribute="fontSize" Value="14px"/>
                        <EnableAction AnimationTarget="lnkBtnColHelp" Enabled="true" />
                    </Sequence>
                </OnClick>
            </Animations>
       
</asp:AnimationExtender>