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Strategy for website that has a domain for each product

Posted on 2011-03-10
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Last Modified: 2012-05-11
I am creating a site or network of sites (that is the question) in which each of 3 products has a separate domain name. The reason for this is that the products are somewhat related, but have different markets, therefore different keyword search parameters.

I can make a single site with keywords in the page titles to capture separate market traffic, but I am also inclined to ask whether there is a strategy in which I can make microsites for each product domain and then include this in the overall company product site. I was considering using I frames, but that is outmoded and I think google whacks you for it.

Is there anyway to have both microsites at the domain name for each product but somehow include those sites as actual pages in a master site? What is the best SEO strategy for multple products, domains, and traffic capture with regard to google in this scenario.

Product A
a.com

Product B
b.com

Product C
c.com

Master Website (Top level domain.com)
page links->a.com, b.com, c.com but fooling google to not go offsite?

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Question by:T1001
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kuzmanovicb earned 500 total points
ID: 35100801
You can have a.com, b.com, c.com for Your products and You can have domain.com (main domain) that will have content from all 3 product sites.

You want to to be ranked better for keywords that are optimized on microsites but you want somehow to trick google not to go offsite. Well either google will go offsite and index microsites and use their optimisation (titles,content, h1...)  or you will trick google not to go offsite and Your microsites optimization becomes useless like the whole idea of microsites in that scenario.

Q:Is there anyway to have both microsites at the domain name for each product but somehow include those sites as actual pages in a master site?
A: In the simplest form I made shematics that will represent the idea of microsites and main sites that will lead to organic listening. Idea is that You have all 4 domains in the same host so they can use the same database and some programming language like php to make use of repetitive work.

Q:What is the best SEO strategy for multple products, domains, and traffic capture with regard to google in this scenario.
A: If I exclude SEO schematics there is not much to add with amount of data we currently have, only generic answers that can be far from Your real world example.

Best Regards,
Bojan Kuzmanovic
microsites.png
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Author Comment

by:T1001
ID: 35102779
So basically you include an image of the sites a, b, c on the master (domain.com) that links to the domains that are on the same host. So I am guessing the key is that, for example, if you have all of your domains on one host google won't "go offsite" and index it as a single site. Won't the IP address change though even if you have GoDaddy Ultimate hosting (multiple domains) or do they keep the same? If this is incorrect, please correct me.
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Author Comment

by:T1001
ID: 35102974
AH yes, and to add, the diagram: will this scenario allow a seamless transition, so that going to a.com, b.com and c.com from the masterdomain.com have the appearance of just going to pages in the master site? The trick is to have the subsites, but make it appear all as one. Does your diagram allow for this?
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by:kuzmanovicb
kuzmanovicb earned 500 total points
ID: 35106361
Q: if you have all of your domains on one host google won't "go offsite" and index it as a single site
A: No, in this scenario we want google to index microsites or there is no need to make them. SEO for the site is far beyond just the domain name

Q: Won't the IP address change though even if you have GoDaddy Ultimate hosting (multiple domains) or do they keep the same?
A: IP stay's the same if on the same account

Q: Will this scenario allow a seamless transition, so that going to a.com, b.com and c.com from the masterdomain.com have the appearance of just going to pages in the master site?
A: Diagram allow's seamless visual transition between domains, only the URL needs to change.

There is no trick You can do to Your page/sites so google see them, but doesn't actually see them. The domain that google doesn't see and index is the domain You really don't need.
Google will see each of Your .com's as separate sites so You can have 4 different SEO optimization and possibility for effective 4 different marketing campaigns. this was the reason You started the whole concept. "The reason for this is that the products are somewhat related, but have different markets, therefore different keyword search parameters."
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Author Comment

by:T1001
ID: 35109533
THanks. Last question re:
Diagram allow's seamless visual transition between domains, only the URL needs to change.

Can you please explain more about how to make this visual transition between domains seamless? I understand the diagram, and now, the strategy. But need to know how seemless appearance would occur. Then the question will be satisfied. Thank you.
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Expert Comment

by:kuzmanovicb
ID: 35110219
Q: Can you please explain more about how to make this visual transition between domains seamless?
A: Seamless transition is done by site designer and person who will make site concept.

In the case when someone click on the page links, the different page will be loaded and url will change. If the same person click on the page link that will lead to Your microsite, the same change will occur and if the design is compatible and site concept is relatively the same the transition will be seamless.

Your approach with microsites does require a little more planing to get optimal results.
Tip: Try to imagine that You will make everything on domain.com, and products (a, b, c) are just pages on that domain. Draw a schematics of that site. After that just add to that schematics what links will be external (will be on microsites). Try to make microsites as compatible as the situation allows You so for example someone can get back from a.com to domain.com etc. In the simplest form product A page will link instead domain.com/a to a.com making the PR flow between the sites/pages. The rest is the designers job making domain.com and products.com look alike.
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Author Comment

by:T1001
ID: 35110473
Thanks Kuz. Look for more questions from me on this in the future.
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Expert Comment

by:kuzmanovicb
ID: 35110487
You are welcome.
Best Regards
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