Rules to follow when emailing

I am looking for a industry standard website of rules that need to be followed, so when sending out mass emails one is not marked as "Spammers"

Thanks,

Gabicus
Richard ComitoDirector of ITAsked:
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sshah254Commented:
In my opinion, your best bet is to go with some "Email Service Provider".

These days, if you try to do it on your own, you are almost always likely to get marked as SPAM.

Ss
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jppintoCommented:
Please read this EE post that addresses this problem:

http://www.experts-exchange.com/Web_Development/Internet_Marketing/Q_23067528.html

jppinto
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lgg733Commented:
I agree with sshah254 about using a provider. We used to send out ourselves and many times got blacklisted which was a headache. Since we switched to using vertical response things have been very smooth, well worth the cost in my opinion.
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Richard ComitoDirector of ITAuthor Commented:
Gave the points to lgg733.  He was the only one to answer the question.
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