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numberkruncherFlag for United Kingdom of Great Britain and Northern Ireland

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iOS / iPhone Pre-Development Question - Mature Content - UK

What is the procedure for developing an app for the iPhone app store which contains mature content? I am developing from the United Kingdom and am currently evaluating the costs of development and deployment

Am I required to have the app certificated with something like BBFC or PEGI ?

I have noticed that the age restrictions on apps are non-standard like +17 for example. Are there restrictions as to what kind of content can be included in an iPhone app?

I wanted to contact Apple about this, but have not received any responses as of yet. I haven't enrolled in the developer programme yet because the project isn't a definite go yet.
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Mdragga
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Thanks for your fast response!