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How do I place small business services in specific locations like cities Atlanta, New York, Houston, Chicago in my website so that search engines see me available there.

The purpose is to identify for me the cities that I would like to market my consulting services to. I already have clients in many of the listed cities and I wanted to make sure future potential customers are aware that I travel to their cities. So I wanted to make sure that the names of the cities I traveled to were listed in and on my site.However I do not know if that means I need to embed those names of cities visually or hidden so that the search engines can find us. .

To clarify one I am very new to the website marketing arena.
We work with products that interface with a multitude of applications. We work with Crystal Reports and it comes bundled with hundreds of applications. What I do not know is if I need to post those names on every page or just one. If we work with Crystal Reports for QuickBooks, Crystal Reports For PeachTree, Crystal Reports For Salesforce etc and we have (or will have soon) pages that show each individual product we support. Then since we work in the cities listed below in the excel file those  do we need to cities on each individual page. Then how do we do that. Can we hid them in the source code on each page or do we need to find a place on each pages showing the cities that we travel to?

The following is a short list of cities that I travel to.
Top100Cities.xlsx
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kuzmanovicb
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I think I am getting this thank you. Finally.