kanus
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How do I find a banner expert
Hello all,
I own a small business and what I would like to do is find an expert to consult about effective banner advertising. I can hire a graphics designer, and I have, several times, but that's not what I'm looking for. I'm not looking for someone who needs me to tell them what the banner should say. I'm looking for someone who can examine my product and figure out what the banner should say, an expert in this type of work. I'm not even sure where to begin my search. Is this called visual communications? Or is this type of thing more in the marketing field? And where should I look to find such an expert?
Sorry, I know this may be a pretty open ended question to some of you, and inevitably someone is just going to point me to Google. If I knew what to look for, I probably wouldn't be here asking :).
I own a small business and what I would like to do is find an expert to consult about effective banner advertising. I can hire a graphics designer, and I have, several times, but that's not what I'm looking for. I'm not looking for someone who needs me to tell them what the banner should say. I'm looking for someone who can examine my product and figure out what the banner should say, an expert in this type of work. I'm not even sure where to begin my search. Is this called visual communications? Or is this type of thing more in the marketing field? And where should I look to find such an expert?
Sorry, I know this may be a pretty open ended question to some of you, and inevitably someone is just going to point me to Google. If I knew what to look for, I probably wouldn't be here asking :).
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That is a good question that I am unsure of how to answer! If you have a limited budget, it makes it difficult. If you are trying to find out where to use banner ads and whether it is effective for what you are advertising, you might do some research about it yourself. For example, have you seen similar ads for a product or service similar to yours - where are they placed. You could contact those places and ask for statistics (such as how many impressions the ads get and what it costs, etc.) I think I would stay away from pay-per-click ads (you pay when the ad is clicked on) at first and perhaps focus on ads that you pay for either just placing it for a length of time or for the number of impressions (number of times a site is viewed).
Here are some tips from what I consider a reputable site (frequented by web marketers): http://articles.sitepoint.com/article/basics-create-ads-work
There are also lots of internet marketing experts raving about advertising on Facebook - depending on your niche, that can be a good way to get customers. The actual ads are not sophisticated but they can be placed for certain demographics (age, sex, location, etc.) and seem to be effective.
If I were you and was new at this, I would start with a local firm that specialized in web marketing. Maybe even a freelance consultant in your own area - try checking out local business associations.
I hope this helps. If you share more about what kind of business I may have some ideas or places for you to get more help.
DeeDee
Here are some tips from what I consider a reputable site (frequented by web marketers): http://articles.sitepoint.com/article/basics-create-ads-work
There are also lots of internet marketing experts raving about advertising on Facebook - depending on your niche, that can be a good way to get customers. The actual ads are not sophisticated but they can be placed for certain demographics (age, sex, location, etc.) and seem to be effective.
If I were you and was new at this, I would start with a local firm that specialized in web marketing. Maybe even a freelance consultant in your own area - try checking out local business associations.
I hope this helps. If you share more about what kind of business I may have some ideas or places for you to get more help.
DeeDee
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ASKER
Thank you!
ASKER