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How do I find a banner expert

Posted on 2011-03-16
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Last Modified: 2013-11-19
Hello all,

I own a small business and what I would like to do is find an expert to consult about effective banner advertising. I can hire a graphics designer, and I have, several times, but that's not what I'm looking for. I'm not looking for someone who needs me to tell them what the banner should say. I'm looking for someone who can examine my product and figure out what the banner should say, an expert in this type of work. I'm not even sure where to begin my search. Is this called visual communications? Or is this type of thing more in the marketing field? And where should I look to find such an expert?

Sorry, I know this may be a pretty open ended question to some of you, and inevitably someone is just going to point me to Google. If I knew what to look for, I probably wouldn't be here asking :).
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Question by:kanus
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ddhamm earned 500 total points
ID: 35157536
I think you need a marketing expert, not only could they advise you on what the marketing materials should say, they can tell you where to advertise, how much it costs and what kind of results to expect. After you know where you are placing advertising, then you might need a designer to make it look good. But the content and placement is often more important than how it looks (which is hard for me to admit since I am a graphic designer). The reason I say this is that I see advertising and websites that are not the best looking (that are even kind of tacky looking) but are very effective as far as bringing in customers or making sales. Not all customers respond to the same things. You have to know your market. This can be done by your own research as well, by looking at what your competition is doing, you can learn a lot. Your media has to match the market you are trying to appeal to.

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by:kanus
ID: 35162295
Thanks for the answer ddhamm. Any idea how I should go about finding a marketing expert. I've found at least one just doing a google search, but at $300 / hour, heh, it's just not in my range. Also trying on getafreelancer, but I have doubt I will find someone who actually is an expert there, with a degree or something.
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by:ddhamm
ID: 35181370
That is a good question that I am unsure of how to answer! If you have a limited budget, it makes it difficult. If you are trying to find out where to use banner ads and whether it is effective for what you are advertising, you might do some research about it yourself. For example, have you seen similar ads for a product or service similar to yours - where are they placed. You could contact those places and ask for statistics (such as how many impressions the ads get and what it costs, etc.) I think I would stay away from pay-per-click ads (you pay when the ad is clicked on) at first and perhaps focus on ads that you pay for either just placing it for a length of time or for the number of impressions (number of times a site is viewed).

Here are some tips from what I consider a reputable site (frequented by web marketers): http://articles.sitepoint.com/article/basics-create-ads-work

There are also lots of internet marketing experts raving about advertising on Facebook - depending on your niche, that can be a good way to get customers. The actual ads are not sophisticated but they can be placed for certain demographics (age, sex, location, etc.) and seem to be effective.

If I were you and was new at this, I would start with a local firm that specialized in web marketing. Maybe even a freelance consultant in your own area - try checking out local business associations.

I hope this helps. If you share more about what kind of business I may have some ideas or places for you to get more help.

DeeDee
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by:ddhamm
ddhamm earned 500 total points
ID: 35181402
So, you can save time and money if you do hire a marketing expert by knowing a little about their business.

I just found some other good sources of info:
http://www.jonrognerud.com/what-are-the-secret-banner-advertising-rules/

This article has a list of the typical banner advertising companies, many of which I have heard of: http://www.jonrognerud.com/the-10-best-media-buying-websites-you-should-know/

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Author Closing Comment

by:kanus
ID: 35260538
Thank you!
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