Solved

Does product hierarchy on a web site have any effect on SEO?

Posted on 2011-03-21
3
342 Views
Last Modified: 2013-11-19
Hello,
I have been wondering if the product hierarchy in a website affects  SEO and how? What do you think?
Thank you!
Regards
0
Comment
Question by:goliveuk
[X]
Welcome to Experts Exchange

Add your voice to the tech community where 5M+ people just like you are talking about what matters.

  • Help others & share knowledge
  • Earn cash & points
  • Learn & ask questions
3 Comments
 
LVL 19

Accepted Solution

by:
Bardobrave earned 250 total points
ID: 35179424
I supose it could affect it in the bot webcrawling.

I mean. When search engines tracks your website looking for it's content and keywords they can obtain different results depending on the number of link jumps they have to do to reach a determinate product.

Supose two websites that are exactly the same except on product hierarchy. In one of them to buy beer you need to go shoppingCart -> drinks -> beer, while in the second one you need go to shoppingCart -> drinks -> alcoholic beverages -> beer.

Probably the second web will appear behind the first one on search results for "beer", "buy beer", etc... although the second one should appear first if the search is "alcoholic beverages".

Anyway I don't think that this would make a significant change in most cases (as you probably won't be compiting for search positioning with websites that are twins of yours), where other SEO differences will truly decide the winner.
0
 
LVL 12

Assisted Solution

by:freshcontent
freshcontent earned 250 total points
ID: 35185012
I think it would have an impact in naming.

For instance, if you had a product
Vizio 36" LCD HD 1080p Television with 3 HDMI, then if you had a product landing page (hierarchy) where you had

Home -> Vizio HD Landing Page -> Vizio 36" LCD HD 1080p Television with 3 HDMI.html  page

This, in my opinion, would rank higher, because it not only has the content on the page itself (the .html page), it also has a landing page pointing to/from it, showing Google/Bing good internal website linking.

I believe that would be better than just having a Home page that points to all product pages.
Home -> Vizio 36" LCD HD 1080p Television with 3 HDMI.html

However, I don't think that you want to go tooo deep; most recommendations that I've heard say to go no more than 4 levels deep in a hierarchy.

I think a good product hierarchy helps, especially if it provides a better user experience by organizing the content for easier consumption.  Google/Bing will reward websites that keep users engaged longer (not hitting back on their browser to return to the search engine results page).
0
 

Author Comment

by:goliveuk
ID: 35214655
Thank you !
0

Featured Post

Space-Age Communications Transitions to DevOps

ViaSat, a global provider of satellite and wireless communications, securely connects businesses, governments, and organizations to the Internet. Learn how ViaSat’s Network Solutions Engineer, drove the transition from a traditional network support to a DevOps-centric model.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Suggested Solutions

Title # Comments Views Activity
Node.js 11 78
certificate error on website only in internal network 24 103
Browsing Habits via VPN 5 48
TypeError jquery issues with site - CSS conflicts 3 45
FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company. Here are six reasons why your company website should have a FAQ page
When crafting your “Why Us” page, there are a plethora of pitfalls to avoid. Follow these five tips, and you’ll be well on your way to creating an effective page.
Learn how to set-up custom confirmation messages to users who complete your Wufoo form. Include inputs from fields in your form, webpage redirects, and more with Wufoo’s confirmation options.
Video by: Mark
This lesson goes over how to construct ordered and unordered lists and how to create hyperlinks.

734 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question