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Microsoft OEM Licensing on a Retail or a Volume License

I have a server with an OEM installation of Windows Small Business Server 2003. I need to image this server and restore it on a new server. What options do I have with the OEM license? Can I purchase a retail or volume license to activate the OEM license on a new server? Is there any option other than reinstalling the operating system from scratch?
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ittogo

Legally you can only use the license on that server, or possibly on a server from the same company.  You can not legally transfer the license to a server from a different vendor.
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OEM license belongs to the hardware I was purchased with.  It cannot be transferred to other hardware.

If you want to do this you will need to buy a retail or volume license/open license
>>>or possibly on a server from the same company

This is wrong.  OEM software lives and dies on the hardware it was supplied with.
You will need to purchase a retail license. There is, however, a way to change the OS license from OEM to retail/volume license key after restoring the image:

http://www.winvistatips.com/change-licence-key-oem-vlk-t773740.html

Give this method a try - it worked for me on a physical-to-virtual conversion, but I don't see why it wouldn't work in your scenario as well.
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Lee W, MVP
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To clarify hypercat's comments - you CANNOT change the License without buying a new license.  HOWEVER, you CAN use the procedures (if they work) once you have a new license and the appropriate media.
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Ok so We would have to buy a new license to acutually use our virtualized os correct?
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Thank you