Mobile Apps delivery

If I have developed a simple mobile app for my company, what is the easiest way to deliver the app to other peoples phone?

Do I need to put it on iTunes?
Is there a way to text an app to someones phone?
Can you place an app link in an email?

What is the easiest way to get my app onto another persons phone?

Thanks in advance.
Who is Participating?
There are three answers for the iPhone and iPad:

1. If you have a very small company, you may be able to just give people a copy of the software using your developer key.

2. If you are a very large company, Apple will give you the ability to distribute apps within your company.

3. If you are somewhere in between, then your app must be in the App Store. You must email people a link to your page in the App Store. People must specifically choose to download the app from the App Store.
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