Re-Designing / Re-Developing a Blog

Posted on 2011-04-24
Last Modified: 2012-05-11
Right now, I have and on each page, I have the <h1> tag as My Merchant Account Blog.

On each article page (e.g. it is basically
<h1>My Merchant Account Blog</h1>
<h2>Address Verification Service Fee</h2>

Open in new window

I am getting a logo and I don't know if I should put My Merchant Account Blog in the logo and start to use the Category title as the <h1> instead:
<h1>Address Verification Service Fee</h1>

Open in new window

Of course, I would need to basically go through and change everything but that's a different question.

And the Title is My Merchant Account Blog - Address Verification Service Fee.  Should I just have the page title be Address Verification Service Fee?

Would this change help with SEO?  Or hurt?  Thanks!
Question by:coreybryant
    LVL 13

    Assisted Solution

    You could leave the markup the wait is and accomplish your styling with CSS.

    In other words you could adjust the H1 to contain the image element and make the text invisible to the user.

    That way the logo is there, it still works with SEO the same way it is now, plus you don't have to mess with the markup.

    If you are interested in how to accomplish this, I could help you out.
    LVL 11

    Accepted Solution

    It would help with SEO to some extent but you need to wait for search engines to re-index/crawl your pages. If you use Google Webmaster Tools you can force this to happen sooner.

    Search engines use higher order H tags to index result for supposed page content. Taking out the prefixed name will lower the rating of you blog's name (My Merchant Account Blog) but will improve results against the article itself (Address Verification Service Fee).

    You should consider this if the content is more important than the company/blog name. If people aren't going to searching for 'My Merchant Account Blog' then just leave it out of the H tag and you'll get a better ranking for the topic in question.
    LVL 11

    Assisted Solution

    On another note, if you're curious about how you changes will be affected in terms of SEO, use this toolkit from the big bad Microsoft guys:

    It will also highlight areas of your site that are already not optimal or just plain broken so you can be better prepared for the next release. Assuming you are focused on SEO which it sounds like you are.
    LVL 29

    Author Comment

    I guess it is a bit of a two-parter....  if a person types in merchant account address verification service fee verses address verification service fee.  Right now, I am on the first page for both phrases.  

    I also downloaded / checked out the program as well, brutaldev.  Honestly, I never really dived too much into that aspect.  Heck, merchant accounts and trying to stay on top of that industry is tedious enough.  

    So since I am on the first page for both phrases, do you see any adverse reactions if I did decide to move the My Merchant Account Blog out of the <h1>?
    LVL 11

    Assisted Solution

    Nope, SE's are smart enough these days to pickup which portion of the header is content related an which is the site name and I'm sure it tries to separate the both.

    I really doubt any adverse reactions because the page is already ranked and will remain that way with possibly a better set of words to match against, As long as the URL stays the same it shouldn't have much affect or at least something you should pay that much attention to.

    Remember that pages are indexed on the level of H tags to decipher the general content of a page. Upper bound tags like H2 and H1 are rated highly and usually first class search keys for users. Adding a company name in there could rank it lower and boost other sites with more specific search criteria and less keywords which probably means more hits.

    All in all it's not a big deal unless you are competing against a similar site with similar content and want an edge using SEO.
    LVL 31

    Assisted Solution

    You will be better off moving your blog name out of the h1 tag.  A unique h1 tag on every page is better than the same h1 tag on every page.

    The h1 tag is the main page heading and should be based on what the content of each page contains.

    LVL 29

    Author Closing Comment

    Thanks for the advice with this.  It helps to know which way I should get the layout done and what I should include in the logo
    LVL 42

    Expert Comment

    by:David S.
    It's best, semantically, to use the <h1> for the page's title, not the site's title.

    It's more user-friendly for the page's title to come before the site's title in the <title> element. Remember it's what's shown in the tabs of most browsers and often gets truncated, so when someone has multiple pages from your site open, having the page name first allows the tabs to be more easily told apart. Also it's typically used as the link in search engine results and more users probably care about the page name more than the site name when choosing which pages to look at.

    Write Comment

    Please enter a first name

    Please enter a last name

    We will never share this with anyone.

    Featured Post

    Highfive + Dolby Voice = No More Audio Complaints!

    Poor audio quality is one of the top reasons people don’t use video conferencing. Get the crispest, clearest audio powered by Dolby Voice in every meeting. Highfive and Dolby Voice deliver the best video conferencing and audio experience for every meeting and every room.

    Foreword (July, 2015) Since I first wrote this article, years ago, a great many more people have begun using the internet.  They are coming online from every part of the globe, learning, reading, shopping and spending money at an ever-increasing ra…
    Every business owner understands the significance of online customer reviews and the impact it can have on sales and revenues. With technology advancing at such a rapid pace, getting online reviews has never been easier, especially when many regions…
    Viewers will get an overview of the benefits and risks of using Bitcoin to accept payments. What Bitcoin is: Legality: Risks: Benefits: Which businesses are best suited?: Other things you should know: How to get started:
    Use Wufoo, an online form creation tool, to make powerful forms. Learn how to selectively show certain fields based on user input using rules to gather relevant information and data from your forms. The rules feature provides you with an opportunity…

    794 members asked questions and received personalized solutions in the past 7 days.

    Join the community of 500,000 technology professionals and ask your questions.

    Join & Ask a Question

    Need Help in Real-Time?

    Connect with top rated Experts

    17 Experts available now in Live!

    Get 1:1 Help Now