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Multiple Domains for one shopping cart and SEO

Medium Priority
Last Modified: 2012-05-11

 I am putting together a shopping cart/website, and was thinking of using multiple websites sharing a common database/shopping cart.
For example, having several domain sites called thebluewidget.com, the toolsandwidget.com, widgetsandthings.com, all sharing the same database
 and shopping cart. Each site would focus on a different type of product, such as lawn furniture for one, arbors and trellises for another, and lawn care products for another. All the product on all the sites would be the same, just each website would be set up differently to highlight the products it represents over all the other products.

What are the implications for SEO with search engines? I know google has restrictions on similar content.
If I made unique pages of information for each one, would that help?
What is the best way to approach this?
I would greatly appreciate any information on the implications I may face, or advice of using this method.

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Senior Associate: Social Listening
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thanks guys . .

I'm thinking about doing this because I've seen this "trick" done by others when seaching google.

Example : if you search "Cobhamly Luxury mesh back office chair", you will find this product listed in google from these 2 stores:


Same company. They have the exact same products on both sites, ..  probably from the same database, not sure.
They have good keywords in both domain names so I think that is one of the main reasons they do it. One for chairs, one for desks.

So is it worth going through the trouble of doing this or just have one "main" site?
Matthew NguyenSenior Associate: Social Listening

I would argue that you should focus on content on one main site and target your keywords on a page basis.  Even though getting keywords into the domain still has value, Google is started to look at it as a lesser value when attributing rankings, they are looking at brand signals more and into the future.  Here is a video by Matt Cutts from Google about this very topic:  Keywords in Domain

With this said, please understand that with SEO, the URL is not going to be your driving force behind getting ranked.  The content on the page/site, the related links pointing to these pages and the authority of your website are the things that are going to have to greatest impact on your site.

I, personally, prefer the single/main site strategy and then maximize optimization on a per page basis.  You can absolutely rank for keywords without keywords in the domain and focus on the optimization of the page.  For example, if you do a Google search for "Printers," your first result is BestBuy.com,  Best Buy doesn't have "printers" in the domain name but are still able to rank #1 for this search term.

Hope this helps
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