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Acceptable number of links per month?

Posted on 2011-04-25
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Last Modified: 2013-11-18
Hi All,

I am launching a new adult related website and I want to really ramp up my link building efforts. How many links would be considered acceptable without incurring a spam penalty from the major SE's?

I have identified a large list of potential link partners and I will be working from most valuable to least valuable so quality will be first priority.

I also plan to create 5 country specific subdomains but I'm unsure about whether links built to each subdomain are totaled and counted as one amount to the root domain or whether each is treated seperatly, therefore allowing more links to be built per month to the site as a whole?

Any answers or advice on how to go from 0 to 100mph in the shortest amount of time would be helpful.

Thanks
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Question by:Mulith
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Expert Comment

by:Matthew Nguyen
ID: 35462679
There is no "quantity" limit in regards to backlinks that is considered acceptable/unacceptable.  The things that draw flags from major SEs like Google are abnormal spikes in the quantity of backlinks, anchor text used (same anchor text over and over again is big red flag), and where your are receiving the backlinks from.  For example, if you site normally received 10-20 backlinks per day (organically) and all of a sudden you receive 100 backlinks back to back for a couple days, then drop back to 10-20/day, that triggers a red flag in the Google algorithm as something unnatural.  Google is also able to know where the backlinks are coming from, so if you are obtaining backlinks from questionable sources (ie linkfarms), Google is able to recognize that and devalue any of those links going to your site.  Same goes for anchor text, if you are receiving a large quantity of backlinks with the exact same anchor text, that is a red flag as well.

For your subdomain question, the value of links to your subdomain don't "count" towards your main domain, Google treats subdomains as separate domains.  With that, you can link to your root domain on your subdomain and pass link juice, but the links won't count towards your root domain.  But, in relation to your question above, if you're subdomain is penalized for breaking SE guidelines, the penalty will affect your your root domain, not just the sub domain.

Matt
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Author Comment

by:Mulith
ID: 35462722
Ok fair enough.

So being a new site there is no possibilty of a spike if I keep up my link building efforts from the start, or would  a new site need to build up to a managable quantity to avoid looking fishy?
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Expert Comment

by:Matthew Nguyen
ID: 35462745
I would phase your linking building efforts so it looks consistent and organic.  As well, make sure the links you are receiving are not from questionable sources (link farms, link brokers, etc).
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Author Comment

by:Mulith
ID: 35462802
No, they'll be from clients homepages which is common for my industry.

So if I wanted to aim to do 100 links/month I would build upto it similar to this:
Month 1- 30 links
Month 2 -50 links
Month 3 - 75 links
Month 4 - 100 links

or is that too conservative?
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Accepted Solution

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Matthew Nguyen earned 2000 total points
ID: 35462968
Honesty, don't get hung up on the numbers, if you are getting links from quality and related websites, you should be fine.  Let me clarify the above comment I made, it's not just the quantity of links that gets you flagged.  It's a combination of the factors, (link quantity, anchor text used and where you are getting links, etc).  For example, viral campaigns are able to accumulate tons of links in a single day that make the link graph look abnormal, but you probably won't get penalized from SEs for this because there is a good chance you are obtaining the links from a vast quantity of websites with different anchor text.  The opposite example is if you purchase links from a link broker and you are getting a large quantity of links with the same anchor text from a small bulk of websites, that looks abnormal and could get flagged.

So you phased approach would work fine, but don't so much get caught up in the number but focus in on the quality of the link you are getting.

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by:Mulith
ID: 35463219
OK thanks Matt
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