I have a question creating domain names. I understand fully about optimizing the overall site, but I am not sure about domain names limitations. I have heard that google is placing less emphasis on domain names, but we still want to utilize this based on our products. We have done many searches, and for the most part, the sites with domain names of the products seem to always come up first. My question is how far can we go. I have 3 keyword phrases, each with 2 words. Putting these phrases together would give a domain name that covers our main products, and the subject of our products with high ranked set of keywords. As an example: selling Outdoor Furniture. Say keyword phrases: White Chair and red bench. The Domain name would be outdoorfurniturewhitechairredbench.com. Besides not having too much in the way of catchy names, can we be penalized in any way for having too many keywords, or the overall length? What about the new Branding that google is doing? How will this be affected by it? Can we improve this?