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Term for rotating ad-board?

If you go to:
http://www.sgi.com/

You'll see a javascript item rotating products/etc - what are these actually called?  Is there a marketing term to use for these?

I know there are terms for "Skyscraper" and "Leaderboard" banner ads - but I can't find what these are called.

Simple question with a simple answer I'm sure - appreciate your clarification

I'm looking for a description like the on on the link below - where all of the guidelines/definitions are laid out.
http://www.iab.net/iab_products_and_industry_services/508676/508767
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ProdigyOne2k
Asked:
ProdigyOne2k
1 Solution
 
Jason C. LevineNo oneCommented:
>> Is there a marketing term to use for these?

Image slider or image rotator are the most common.  This stuff also almost always uses an AJAX library (Jquery, mootools, et al) to do it:

http://www.google.com/search?hl=&q=jquery+image+slider
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