SEO - Characters in title bar - Does it effect ranking

Posted on 2011-05-10
Last Modified: 2013-11-18
Hi Experts

Just wondering if full stops of colon's in a web sites title bar effect ranking at all.  Primarily google.

Example:   .::: My Website Title :::.

Question by:iits
    LVL 12

    Assisted Solution

    Unless there is a good reason, I would suggest not having the multiple colons in the title tag.  Google & Bing pay attention to the title tag, and it does affect ranking.

    That being said, you will rank based more on page content, backlinks to your website,  the overall brand & reputation of your website (influenced by social media) and other factors.

    In an ideal world, I would say that NOT having them would be better from an SEO viewpoint.

    But it won't likely hurt too much if you feel like you have to have them, or if they've been there already for a long time.

    LVL 8

    Accepted Solution

    Colons in your page title don't affect ranking as Google looks at the text and how it relates to your page content.  With that being said, SEO best practice is to have a page title of 70 characters or less (including spaces) and to optimize your keywords in your page title as close to the front of the title as possible.  In essence, putting in multiple symbols and characters take up character real estate in your page title, which you can use to optimize to the keyword of that page.

    Here is a good link about Title Tag Best Practices


    Write Comment

    Please enter a first name

    Please enter a last name

    We will never share this with anyone.

    Featured Post

    Highfive + Dolby Voice = No More Audio Complaints!

    Poor audio quality is one of the top reasons people don’t use video conferencing. Get the crispest, clearest audio powered by Dolby Voice in every meeting. Highfive and Dolby Voice deliver the best video conferencing and audio experience for every meeting and every room.

    Why do people keep talking about the Panda Update? Google’s Panda updates continue to be a hot topic of discussion because they were game-changers.  Rand Fishkin at SEOMoz hosted an excellent video Whiteboard Friday (…
    Before we dive into the marketing strategies involved with creating an effective homepage, it’s crucial that EE members know what a homepage is. In essence, a homepage is the introductory, or default page, of a website that typically highlights the …
    An overview of how to create reports in Adobe Analytics (formerly Omniture Site Catalyst) using pageNames, events, eVars and props. This video will show you how to install the Omniture Debugger tool so can see (and test) what is being passed int…
    Learn how to set-up custom confirmation messages to users who complete your Wufoo form. Include inputs from fields in your form, webpage redirects, and more with Wufoo’s confirmation options.

    779 members asked questions and received personalized solutions in the past 7 days.

    Join the community of 500,000 technology professionals and ask your questions.

    Join & Ask a Question

    Need Help in Real-Time?

    Connect with top rated Experts

    11 Experts available now in Live!

    Get 1:1 Help Now