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How do people get Google 'categories' in their search results?

Last Modified: 2013-11-19
If you do a Google search on the word Wikipedia, the Google search results shows the Wikipedia link with individual categories/subsections listed under it such as

Main Page        Justin Bieber
charlie Sheen   Lady Gaga

How does Wikipedia achieve this?

Is this what a Google 'adword' account does? Or is this achieved via some meta tags, etc?

Thanks experts!
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