How do people get Google 'categories' in their search results?

rascal
rascal used Ask the Experts™
on
If you do a Google search on the word Wikipedia, the Google search results shows the Wikipedia link with individual categories/subsections listed under it such as

Wikipedia
Main Page        Justin Bieber
charlie Sheen   Lady Gaga
etc.

How does Wikipedia achieve this?

Is this what a Google 'adword' account does? Or is this achieved via some meta tags, etc?

Thanks experts!
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I believe those over-arching categories are custom made my Google and, unless you are a very large company, you can't do anything to get those made for you.

You can do something like Google Places which will get you listed up top, at least from a company name and address perspective.

Adwords will allow you to get your company listed in either the top of the search in the highlighted sections, or on the right side of the browser when someone searches.  This is a "Pay Per Click" setting where if someone clicks on your link, you get charged.  Additionally, whether your name appears with any regularity or up top is based upon how much you are willing to pay per click.

Dave BaldwinFixer of Problems
Most Valuable Expert 2014
Commented:
Google does that automatically if they feel you have enough appropriate content in their indexes.  They specifically say in Webmaster Tools that you can not do anything to cause this yourself.  Except become a really large website with a lot of categorized content.

Author

Commented:
Thanks Dave,

Regarding 'categorized content' - is this something beyond regular content that has been set with appropiate alt tags, header tags, etc?

Thanks again.
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Dave BaldwinFixer of Problems
Most Valuable Expert 2014

Commented:
No, it is sections to your website that come up frequently in searches so that Google feels they are worth categorizing.

Author

Commented:
Thanks for catching this and I agree completely - I totally didn't see the first response, only the second - again my apologies to both respondants! I will split point accordingly.
rascal,
 
I have reopened your question and started the process of closing it with a split amongst two or more Experts, as that outcome seems more equitable than your original disposition.
 
modus_operandi
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