Using internal DNS to redirect Intranet request to external web site

Hi, we have a local intranet.  We'll give it a server name of 'intranet'.  its FQDN will be intranet.corp.acme.com

We are running Windows 2003 Active Directory

'intranet' has a typical Host (A) record in our Forward Lookup Zone

We also have a external web site:  www.acme.com

Right now, we have a hardcoded link off of our Intranet called 'acme website', that forwards users to www.acme.com

the link is as follows:

http://intranet/acmeweb2011

is it possible to configure my internal DNS to handle this forwading?

Basically, anytime a user requests http://intranet/acmeweb2011 our DNS directs them to http://www.acme.com where it isn't dependant on code/manual entires in our Intranet configuration.

I don't, however, want any other http://intranet/* requests to change how they operate.

We have a new web guy cleaning up a bunch of stuff on our intranet making this request and I wasn't sure if it was possible.

Thanks!