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Need advice from DBAs regarding survey incentive.

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Last Modified: 2012-05-11
Hello,

I am looking for non-technical advice from a few database administrators.  I realize that this is not a technical question.  I am asking it here because I need input from DBAs.

 I am working on a project that involves conducting a web survey among DBAs who work with UNIX-based systems.  The survey will be 12-15 minutes long and can be taken at any convenient time.  The survey will be conducted by a reputable market research firm with a 12 year history.  All answers will remain anonymous.

I am NOT looking for anyone to take the survey.  Rather I am looking for advice on which incentive I should offer.  Here are the choices under consideration:

Option #1. Cash-only.  Everyone who qualifies and completes the survey is paid $25.  You can chose to get the money via PayPal or as an Amazon.com gift certificate.

Option #2. Raffle-only.  Everyone who qualifies and completes the survey will be entered in a raffle to win one of several Apple iPad 2 worth about $500.  For every 40 completed surveys, we will raffle one iPad.  So your odds of winning are roughly 1 in 40.  

Option #3. Combination.  Everyone who qualifies and completes the survey is paid $15.  In addition, everyone will be entered in a raffle to win one of several Apple iPad 2 worth about $500.  For every 100 completed surveys, we will raffle one iPad.  So your odds of winning the bonus iPad (on top of the $15 everyone receives) are roughly 1 in 100.  

Which option, A, B or C, do you think will be most effective at getting DBAs to take our survey?  If you think we should offer something different, please feel free to suggest it.  I would like to hear from as many DBAs as possible.  Thanks for your help. :)
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