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format sql date

vicomin asked
Last Modified: 2012-05-11
I have a sql tbl with a column named/data type - start(datetime, not null)
data is like this: 2007-08-31 00:00:00.000

I run this sql stmt - convert(date, start, 110) as 'Open Date'
returns 2007-08-31

but I want it as 8/31/2007

and I have a asp.net page that this data is displayed in a gridview and it is reported as: 8/31/2007 12:00:00 AM

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