Is Adsense allowed in a web-game I make?

If I make a game like an RTS with create / join game channels, browser facilitated, -

Blizzard / Battle.net has ads in their game creation lobby.

It isn't Adsense in regular browsing, but could I put Adsense in my PHP next to my user list columns?

If not, Does Adsense help one interest specific advertisers in "signing up" to get impressions in my chat room, lobby?
What possibilities are there for publishing ads in my game's lobby?
beavoidAsked:
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tbsgadiConnect With a Mentor Commented:
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beavoidAuthor Commented:

My game may not  be quite right for Adsense.

It is an RTS, from Java Web-start, with a chat room and game room system.

Will this be in a browser window itself, or in a newly launched window?
Is Adsense only for PHP. How might I place ads in a Java game-app?

What advertising options do I have?

Thx
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tbsgadiConnect With a Mentor Commented:
According to this ADSENSE should work

http://code.google.com/apis/adsense/developer/adsense_api_samples.html

Also have a look here for alternatives

http://www.rosswalker.co.uk/adsense_top10/
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beavoidAuthor Commented:
Thx,

but I don't see how it knows what the content of my application is?

Is this page for giving the code I must put in my Java program?

http://code.google.com/p/adsense-api-java-samples/source/browse/trunk/src/v3/GenerateAdCode.java

Thx
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tbsgadiConnect With a Mentor Commented:
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beavoidAuthor Commented:
Thanks,

So, to make sure,

that Java code can go into a web-start JFrame I create like a game room, or a chat room system, and just like adsense on a web page, adsense determines the content and places suitable ads? text or image?

I already have an Adsense account from a web-page. Would I need a separate one for my game application?

Thx
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beavoidAuthor Commented:
What components on a JFrame can Adsense images or text go into?

Thanks
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beavoidAuthor Commented:
tbsgadi,

That link is dead. What was the basic gist of it?

Thanks
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