spf records

I hava installed a sbs2011 server with exchange 2010 with a customer, when i loopup his spf records he doesn't have one, i want to set up a spf record with the dns manager but i don't fully understand how, or does the spf record needs to be added with his website/domainname hoster ? can anyone help me ?
Sometimes emails that he sends get in his customers spam box.
MarkerErpAsked:
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NenadicConnect With a Mentor Commented:
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Suliman Abu KharroubIT Consultant Commented:
first please check SMTP on http://mxtoolbox.com and check black list as well.
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Suliman Abu KharroubIT Consultant Commented:
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MarkerErpAuthor Commented:
nenadic,

do i have to put the spf record on the mailserver or on the dns configuration with my webhosting/domainname provider ?
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NenadicCommented:
DNS. SPF is just a specific format of TXT type of DNS record that receiving servers query to confirm sender server's validity.
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Suliman Abu KharroubConnect With a Mentor IT Consultant Commented:
on  the dns configuration with your webhosting/domainname provider
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MarkerErpAuthor Commented:
both helped me alot
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