Solved

Use Google Analytics to Track Buyers Based on Referral Source

Posted on 2011-09-08
6
786 Views
Last Modified: 2013-12-07
Analytics is setup and working on my site. I want to setup events (or some other tracking) so I can measure the number of buyers that come from my referral sources.

For example, if I get 80 clicks from www.othersite.net, how many of those "clickers" actually go on to buy something?

I think I can do this with custom variables and events, but having a little trouble wrapping my head around it.

How do I do this?
0
Comment
Question by:DrDamnit
  • 4
  • 2
6 Comments
 
LVL 12

Expert Comment

by:jhoekman
ID: 36503906
Have you enabled your site as an 'eCommerce' site in your settings?  

If so, you should be able to access that by clicking the 'eCommerce' tab on your Traffic Sources report.
0
 
LVL 32

Author Comment

by:DrDamnit
ID: 36504388
hoek! Mr. Awesome himself.

[DrDamnit Bows in Observance of jhoekman's skills]

No, we hadn't.... reading the docs on that now...
0
 
LVL 12

Accepted Solution

by:
jhoekman earned 500 total points
ID: 36504440
Great!  Once you get that enabled, you will find this tab on your Inbound Traffic reports.  

Click on that and you'll be able to associate sales, transactions, etc to your traffic channels.

Also, you'll be able to use that tab on nearly all your other metrics to see how they relate to eCommerce transactions.

You CAN also set up goals, if you like, but IMHO, enabling eCommerce should do the trick.

Let me know if that works, my friend!
eCommerce-Tab.JPG
0
Zoho SalesIQ

Hassle-free live chat software re-imagined for business growth. 2 users, always free.

 
LVL 12

Expert Comment

by:jhoekman
ID: 36504452
And seriously, YOU'RE bowing to me?  Now, THATS a laugh!  We may have just discovered one of two or three things that I might know that you don't.  

It is I who am humbled and happy to help!  :)
0
 
LVL 32

Author Closing Comment

by:DrDamnit
ID: 36504885
You DA MAN!

That's exactly what I was after. Going to use this data to cross reference the stuff we have stacked in InfusionSoft, and it should give me some serious rocket science.
0
 
LVL 12

Expert Comment

by:jhoekman
ID: 36504911
Yup!  Once you have your GA set up correctly, the rocket science level analysis can commence!  

Glad to have helped, my man!
0

Featured Post

Is Your Active Directory as Secure as You Think?

More than 75% of all records are compromised because of the loss or theft of a privileged credential. Experts have been exploring Active Directory infrastructure to identify key threats and establish best practices for keeping data safe. Attend this month’s webinar to learn more.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Suggested Solutions

Title # Comments Views Activity
Menu Inconsistent 3 33
SEO deliverables measurement from digital agency 10 59
What about 192.168.1.0/28 3 30
Add image to into animation on website template 1 0
For both online and offline retail, the cross-channel business is the most recent pattern in the B2C trade space.
"In order to have an organized way for empathy mapping, we rely on a psychological model and trying to model it in a simple way, so we will split the board to three section for each persona and a scenario and try to see what those personas would Do,…
The viewer will learn how to count occurrences of each item in an array.
Any person in technology especially those working for big companies should at least know about the basics of web accessibility. Believe it or not there are even laws in place that require businesses to provide such means for the disabled and aging p…

910 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question

Need Help in Real-Time?

Connect with top rated Experts

22 Experts available now in Live!

Get 1:1 Help Now