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Yahoo ignoring meta description

Posted on 2011-09-16
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Last Modified: 2013-11-19
Hello,

I'm working on a site and the client mentioned that Yahoo is ignoring the meta descriptions. The site is here:

http://www.bracelet.name/

Google is displaying the meta descriptions fine. I've checked the code and everything appears to be good there. It's not pulling the description from ODP or Yahoo's direction, it's just ignoring the description altogether and displaying content from further down the page.

Here's a Yahoo search showing it:

http://search.yahoo.com/search;_ylt=AvNGHS2dO5o7XEIL4_kgec2bvZx4?p=name+bracelets&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-701

it is the 4th organic search result: "Name Bracelets 'Build-Your-Own' Name Bracelet - Try It Free!"

Does anyone have any ideas why Yahoo won't displaying the meta descriptions? I'm all out of ideas.

Thanks!
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Question by:Spiderstave
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jhoekman earned 500 total points
ID: 36550612
This actually happens quite often.  Providing the search engines with tags does not mean that they will use them, but rather that they understand what you are suggesting they use.  And this is not limited to Yahoo or description tags.  I've seen Google over-ride domain level title tags when they are too keyword stuffed.  I've regularly seen description tags over-ridden by search engines in place of other text on the page.

Bottom line, the meta description tag is just your suggestion to the search engines for what you would like them to use.  If they vary too much form the actual content of the page, or if the search engine thinks that there are other keywords on the page that are more appropriate, they will select that instead.

My advice, if the text you use in your description is so important that it's what you want users to see when they are searching for your site, you should use that same text on the page that you are using it for.  That way, not only will it increase the chance that the search engines will use it, but it also creates a continual flow of similar information for your users between the search engine listing and your actual page.  This continual flow of similar information will help with conversion rates and site performance once they get to their site.

Hope this helps!
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Author Closing Comment

by:Spiderstave
ID: 36550717
Wow, what a great response! Thank you, that makes perfect sense.
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LVL 12

Expert Comment

by:jhoekman
ID: 36550723
Excellent!  Glad I could help!
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