publicity on a website

Posted on 2011-09-21
Last Modified: 2012-05-12
i want to know something. i have a website that have space for publicity. I want to know how can i charge it.
Question by:GCI_SUPPORT
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LVL 12

Expert Comment

ID: 36575556

Author Comment

ID: 36575573
ok this cool, but what i mean is i want to make my own publicity. Lets say you want to put a ad on my site, i want to charge you something,

how can i know how to charge you
LVL 12

Accepted Solution

mwochnick earned 500 total points
ID: 36576122
there are basically two methods of charging someone for ad space - either Ad views or click throughs
either way you need to track when an ad is displayed  - and in the second case you need to track when the ad is clicked on.

ad views can usually be determined by the web server logs - logging everytime an ad gets requested from the server

ad click throughs are usually tracked via some javascript that is executed when the ad is clicked on.

Generally there is a lot of effort needed to build something like this and there are whole companies/product  that  have been built around just this capability
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Author Comment

ID: 36576275
i have already build this, view or click. so this part is done

there is some website charging by day,week,month ? this is a good choice
LVL 12

Expert Comment

ID: 36576477
Look at the pricing models of other vendors in this space - then you will know what are good options for pricing and charging - both probably depend on the volume of traffic your website(s) get

Author Comment

ID: 36579950
do you have an example of other vendors

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