Solved

Apostrophies and Keywords

Posted on 2011-09-24
3
380 Views
Last Modified: 2013-12-09
Hi, I have a website which is using the keyword mens snowboarding jackets. When writing content on my website, posting articles on the web, etc, will it affect the keyword if I use apostrophes withing the keyword? i.e. men's snowboarding jackets.

Cheers
0
Comment
Question by:MaxP0wers
[X]
Welcome to Experts Exchange

Add your voice to the tech community where 5M+ people just like you are talking about what matters.

  • Help others & share knowledge
  • Earn cash & points
  • Learn & ask questions
3 Comments
 
LVL 12

Expert Comment

by:Dean OBrien
ID: 36595048
Yes theoretically it will affect your seo to use two different combinations.

I would recommend targeting your main seo at the lower denominator i.e men snowboarding jacket. Therefore if anyone types in men , mens or men's you get a match. Whereas if you had targeted mens and someone types in men or men's it wouldnt match.

Regards
easynow
0
 
LVL 8

Accepted Solution

by:
Matthew Nguyen earned 100 total points
ID: 36595412
Using apostrophes are not going to affect your SEO on your keyword as search engines are able to look at the content on your page and associate what your page is targeting/about and associating that to intent.  An example of this case is  when you do a Google search for both instances:

Mens Snowboarding Jacket
Men's Snowboarding Jacket

You will see that you get the exact same results for both instances.

Search engines are good at associating search intent with content, so don't sweat whether you should be using the apostrophe or not.  Focus in writing high quality, useful content for your reader with adequate keyword density but still sounding natural in your writing.

Hope this helps

Matt
0
 

Author Closing Comment

by:MaxP0wers
ID: 36595788
Straightforward answer which was simple and easy to follow.
0

Featured Post

Free Tool: Port Scanner

Check which ports are open to the outside world. Helps make sure that your firewall rules are working as intended.

One of a set of tools we are providing to everyone as a way of saying thank you for being a part of the community.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

This article will inform Clients about common and important expectations from the freelancers (Experts) who are looking at your Gig.
Color can increase conversions, create feelings of warmth or even incite people to get behind a cause. If you want your website to really impact site visitors, then it is vital to consider the impact color has on them.
An overview of how to create reports in Adobe Analytics (formerly Omniture Site Catalyst) using pageNames, events, eVars and props. This video will show you how to install the Omniture Debugger tool so can see (and test) what is being passed int…
Learn how to set-up PayPal payment integration in your Wufoo form. Allow your users to remit payment through PayPal upon completion of your online form. This is helpful for collecting membership payments, customer payments, donations, and more.

730 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question