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Question about how a blog hosted on my web site, might compete with my home page listing in search engines

Posted on 2011-09-28
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Last Modified: 2013-11-19
Hello,

I have an excellent listing in Google for my targeted search terms. Now I want to have a blog on my web site, which will end up using my search tems far more often than my home page does, and I am concerned that when people type in my search terms into Google, the blog will receive a more prominent indexing or rating than my home page has, and people will be taken to the blog instead of the home page. I don't know how big of a deal this is, it's just something that came to me and concerns me. I realize that I have some fundamental misunderstandings about how my site and the blog would interrelate, hence my confustion and question.

I am selling a product and that product is most prominently advertised on my home page. The blog will be about things that are directly related to the product, so that's all good, but as I stated, I don't want to detract from how well my home page is listed... Hopefully I am making sense and you can provide some advice. It is a Word Press blog that I have loaded but have not put into use yet. I have never setup or used a blog, so I am quite ignorant about it.

Thank you,
Riverwalk
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Question by:RiverWalk
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Expert Comment

by:Ray Paseur
ID: 36817713
What is the URL of the site?  What are your most commonly used search terms?
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Author Comment

by:RiverWalk
ID: 36818059
My site is www.integrityiskey.com

Search terms are: evidence software police

Thank you,
RiverWalk
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Ray Paseur earned 500 total points
ID: 36818414
That's a great site.  Here is what I would do.  Omit the search terms from the page titles in the blog.  They are the first three words of the home page title which probably has a lot to do with your good search position now.  Page titles matter a lot.  I expect that any page without those words in the title would not rank as high as your home page.  Thus no detraction or distraction at all.

You can also buy Google advertising with AdWords.  If you haven't tried it, you might consider it.  An ad campaign can be very inexpensive and very productive.  One of my clients makes roll-up dog ramps.  She and her resellers are always at or near the top of the search results.  It is because of the highly specific terms in the page titles, plus she spends about $50 a month on Google advertising.
http://lmgtfy.com?q=roll-up+dog+ramps

Sort of a sidebar note.  You might want to have a look at the validator output and see if there are easy fixes.
http://validator.w3.org/check?uri=http%3A%2F%2Fwww.integrityiskey.com%2F&charset=%28detect+automatically%29&doctype=Inline&group=0

Anyway, HTH and best of luck with it.  Executive summary: A blog that tells about how to use your product is a very good idea.

Best regards, ~Ray
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Author Comment

by:RiverWalk
ID: 36818446

Ok, good points. I appreciate it very much.

Riverwalk
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