Solved

Question about how a blog hosted on my web site, might compete with my home page listing in search engines

Posted on 2011-09-28
4
392 Views
Last Modified: 2013-11-19
Hello,

I have an excellent listing in Google for my targeted search terms. Now I want to have a blog on my web site, which will end up using my search tems far more often than my home page does, and I am concerned that when people type in my search terms into Google, the blog will receive a more prominent indexing or rating than my home page has, and people will be taken to the blog instead of the home page. I don't know how big of a deal this is, it's just something that came to me and concerns me. I realize that I have some fundamental misunderstandings about how my site and the blog would interrelate, hence my confustion and question.

I am selling a product and that product is most prominently advertised on my home page. The blog will be about things that are directly related to the product, so that's all good, but as I stated, I don't want to detract from how well my home page is listed... Hopefully I am making sense and you can provide some advice. It is a Word Press blog that I have loaded but have not put into use yet. I have never setup or used a blog, so I am quite ignorant about it.

Thank you,
Riverwalk
0
Comment
Question by:RiverWalk
  • 2
  • 2
4 Comments
 
LVL 108

Expert Comment

by:Ray Paseur
ID: 36817713
What is the URL of the site?  What are your most commonly used search terms?
0
 

Author Comment

by:RiverWalk
ID: 36818059
My site is www.integrityiskey.com

Search terms are: evidence software police

Thank you,
RiverWalk
0
 
LVL 108

Accepted Solution

by:
Ray Paseur earned 500 total points
ID: 36818414
That's a great site.  Here is what I would do.  Omit the search terms from the page titles in the blog.  They are the first three words of the home page title which probably has a lot to do with your good search position now.  Page titles matter a lot.  I expect that any page without those words in the title would not rank as high as your home page.  Thus no detraction or distraction at all.

You can also buy Google advertising with AdWords.  If you haven't tried it, you might consider it.  An ad campaign can be very inexpensive and very productive.  One of my clients makes roll-up dog ramps.  She and her resellers are always at or near the top of the search results.  It is because of the highly specific terms in the page titles, plus she spends about $50 a month on Google advertising.
http://lmgtfy.com?q=roll-up+dog+ramps

Sort of a sidebar note.  You might want to have a look at the validator output and see if there are easy fixes.
http://validator.w3.org/check?uri=http%3A%2F%2Fwww.integrityiskey.com%2F&charset=%28detect+automatically%29&doctype=Inline&group=0

Anyway, HTH and best of luck with it.  Executive summary: A blog that tells about how to use your product is a very good idea.

Best regards, ~Ray
0
 

Author Comment

by:RiverWalk
ID: 36818446

Ok, good points. I appreciate it very much.

Riverwalk
0

Featured Post

IT, Stop Being Called Into Every Meeting

Highfive is so simple that setting up every meeting room takes just minutes and every employee will be able to start or join a call from any room with ease. Never be called into a meeting just to get it started again. This is how video conferencing should work!

Join & Write a Comment

I've been asked to discuss some of the UX activities that I'm using with my team. Here I will share some details about how we approach UX projects.
Password hashing is better than message digests or encryption, and you should be using it instead of message digests or encryption.  Find out why and how in this article, which supplements the original article on PHP Client Registration, Login, Logo…
The purpose of this video is to demonstrate how to integrate Mailchimp with WordPress, by placing a Mailchimp signup form on a WordPress Page or Post. This will be demonstrated using a Windows 8 PC. Mailchimp will be used. Log into your Mailchi…
The viewer will learn how to create and use a small PHP class to apply a watermark to an image. This video shows the viewer the setup for the PHP watermark as well as important coding language. Continue to Part 2 to learn the core code used in creat…

758 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question

Need Help in Real-Time?

Connect with top rated Experts

18 Experts available now in Live!

Get 1:1 Help Now