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Windows shareware with ads?

A question for you entrepreneurs out there -- lots of iphone apps, etc, (eg words with friends) are now sold in "lite" versions with built in pop-up ads.  You can purchase the "full" version to get rid of the ads.

Would this model work for shareware applications for windows standalone software?  i.e., if I make a utility or game that people download, you have to be (a) connected to the web and (b) downloading ads in order for it to function.  Otherwise you can buy the full version and can use it anytime w/o ads.

Would that work?  I suspect not, or people would be doing it.  Any thoughts?

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8/22/2022 - Mon